My Role: Lead designer, illustrator and copywriter
Client: Target
Tools: Illustrator, Photoshop and hand sketching
Taking inspiration from 1960's Las Vegas, the Wemco line of gifts for Target featured custom illustrations throughout that I designed, as well as zippy copy inspired by that decade and locale.
Process: A sampling of the Wemco packaging featuring space-age shapes and patterns, as well as original character illustrations.
Groovy branding: Brand elements that included patterns, color palettes and dozens of character illustrations I created that were featured on packaging and in store environments.