Wemco Gifts & Drinkware Packaging

My Role: Lead designer, illustrator and copywriter
Client: Target

Tools: Illustrator, Photoshop and hand sketching

Taking inspiration from 1960's Las Vegas, the Wemco line of gifts for Target featured custom illustrations throughout that I designed, as well as zippy copy inspired by that decade and locale.

Process: A sampling of the Wemco packaging featuring space-age shapes and patterns, as well as original character illustrations.

Groovy branding: Brand elements that included patterns, color palettes and dozens of character illustrations I created that were featured on packaging and in store environments.