Sales & Promotional Tools
My Role: Art direction, layout design, illustration, and concepts for various print pieces.
Client: Both freelance and in-house.
Tools: Illustrator, InDesign, Photoshop and hand sketching
Below are various examples of catalogs, promotional posters, and various sales tools I have designed.
A celebration of filth: A digital proposal to drum up interest in a book about cult film production designer Vincent Peranio featuring quotes from interviews conducted for the book along with imagery that fans would instantly recognize.
Wheatpaste not included: Posters for the MINT Gallery in Atlanta and Untitled Nashville to promote upcoming gallery shows. The MINT poster highlighted art inspired by cult and exploitation films, so I designed it in the lurid style of the grindhouse era to give viewers a taste of what to expect from the exhibition.
An American Original: Working with our in-house photographer, I implemented a complete overhaul of the Levi's catalog for our internal sales team.
Process: I created sketches before the final photography was executed, so both the photographer and I knew what we needed to capture and what would fit best within the catalog layouts.
IG Story: Sales one-sheet detailing Wembley's social media engagement.