To get an overview of this market and what competitors were successfully accomplishing, I conducted a competitive audit of three products: Land ID, Regrid, and Anderson Optimization.

I noted what similar products were doing well (and poorly) to convert visitors into customers. Focusing on how I could help users understand the value they were getting from their free trial, I noted several ways to improve the buyer journey. A similar product, Land id, clearly presents its offerings and pricing through clear language and easily scannable visuals. CTAs throughout their site stand out and are thoughtfully placed. Land id was also more successful at data capture compared to Latapult. Regrid’s offerings, on the other hand, are confusing. With multiple plan options and CTAs on a single page, and unclear visual delineation, users could easily be confused about what actions were needed to sign up. Anderson Optimization provides the least successful user experience of the competition. Pricing and plans are unclear and visually cluttered, and it offers no trial period. The UX language is also confusing and, at times, incorrect, and the main navigation CTA has functionality issues.

NOTE: show chart of comparisons