My Role: Wireframes, Testing, and Launch
Tools: Figma and WordPress
Platform: Desktop and Mobile
Georgia Aquarium needed a single resource page to house everything from press releases and visitor information to deep dives on featured animals. Previously, all this information was scattered throughout the site via conventional search, but there was no hub to house the pages with their varying content.
I led the redesign of Georgia Aquarium’s Resource Center, informed by user and stakeholder research, with a focus on a frictionless user experience and a reduction in customer support requests. Visitors to the new landing page can now filter their searches by topic and media type, and see what the aquarium offers at a glance on a single page.
To prepare for scalability and support future content and SEO strategy, we brought the "newsroom" and "media center" from a third-party location to the Georgia Aquarium's site.
Functionality Across Devices: Both desktop and mobile experiences offer visitors ease of use to find the resources they need.
Users could now complete more robust searches, with filtering options with improved UI that seamlessly blends into existing branding. Content was also assigned a topic for quick filtering, with a visual tag for visual reference
Optimized Search: Users can now filter and fine-tune their search by exploring topics and filtering by media type.
By offering a single source for all Georgia Aquarium updates and relevant news items visitors could find the information they need, quickly and easily.
Visual Updates: Content was formatted to visually reflect the Aquarium’s site, with new UI styles created for visual polish.
With the addition of long-form content for specialized topics, from how to plan a day at the Aquarium to featuring a specific animal at the Aquarium, users could immerse themselves in topics via a pillar pages, with navigation that presented content easy to navigate.
Let's Get Specific: The pillar page template allows long-form content, with a sticky table of contents so visitors don’t lose their place while geeking out on all things aquarium.
Within the first three months, the Resource Center had:
