My Role: Wireframes, Testing, and Launch
Tools: Figma and WordPress
Platform: Desktop and Mobile
Georgia Aquarium needed a solution to house everything from press releases and visitor information to deep dives on featured animals. Previously, all this information was scattered across the site via conventional search, with no hub to centralize the pages and their content. By housing all this content into a Resource Center users could successfully find whatever information they needed to plan a visit, learn about new exhibits or take a deep dive into the world of piranhas.
I led the redesign of Georgia Aquarium’s Resource Center, informed by user and stakeholder research, with a focus on a frictionless user experience and a reduction in customer support requests. Visitors to the new landing page can now filter their searches by topic and media type and, at a glance, see what the aquarium offers.
To prepare for scalability and support future content and SEO strategy, we migrated the "newsroom" and "media center" from a third-party platform to the Georgia Aquarium site.
Functionality Across Devices: Both desktop and mobile experiences offer visitors ease of use to find the resources they need.
Before the Resource Center, visitors to the site would struggle finding the information they needed, resulting in frustrated calls to the Aquarium’s help desk and online sessions ending in users not be able to complete their task. Each disparate touchpoint also lacked cohesive branding UI. Pulling everything—from press releases to long-form articles on planning a visit to the Aquarium—into a single featured page makes it easy for users to find what they need quickly.
The Before: Previous news and information pages were scattered throughout the site, with inconsistent styling.
Users can now run more robust searches with filtering options, and the UI seamlessly blends into existing branding. Content was also assigned a topic for quick filtering, with a visual tag for visual reference.
Topics and Types: Users can now filter and refine their search by topic and media type.
By offering a single source for all Georgia Aquarium updates and relevant news, visitors can quickly and easily find the information they need.
Visual Updates: Content was formatted to visually reflect the Aquarium’s site, with new UI styles created for visual polish.
With the addition of long-form content for specialized topics, from how to plan a day at the Aquarium to featuring a specific animal at the Aquarium, users could immerse themselves in topics via pillar pages, with navigation that presented content easily.
Let’s Geek Out: The pillar page template allows long-form content, with a sticky table of contents so visitors don’t lose their place while geeking out on all things Aquarium.
Within the first three months, the Resource Center had:
